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The Online Presence is constructed on the World Wide Web or INTERNET |
In the virtual-era, everyone wants to
be the “one” in its multitude; where others strongly acknowledge the presence
of your online presence. “Degirati”
do everything in their control to build their online presence and make efforts
to get the hoards of followers in the virtual world.
I am going to do the same very easily
and quickly without boring you guys!! It will be like a crash course for
initiating this significant step of inaugurating your entrance into the digital
world for any personal, social or entrepreneurship intentions. So, let’s Rock!
·
Clear vision about why you
want it!
Yes, you set your goals, objectives and purpose very clearly. So you lay
it down on the paper (Old Habit) about “Why’s”
of starting your profile. What are your perspectives? What is the big picture
or idea behind creating your online presence? You should be clear with what
exactly you want to create and how it could help to achieve the goals that you
have set.
·
Different is successful!
Do your research online about the trending elements. Participate in
various relative forums to get the perspective of the people, get the feedback
on a particular field and analyse all that you learn from them. Then, try to
churn your mind mills to get something out of the box. Keep playing with the
ideas.
Always remember, “Successful
people don’t do different things, but they do things differently.” Your USP
will lie in the creative and novel input that should spellbound the reader and
would enhance and build your online presence.
·
Accessibility and response
are the keys!!
You should put your contact details, your e-mail address (E-mailing is
not outdated, it’s still ALIVE) and the snapshots of the Google Map elaborating
your location. The latter is significant if it is for business point of view.
Be regular in answering the mails, commenting on the reviews and solving
the queries. That would increase the credibility of your online presence.
·
Competition is addiction J
Freebies or coupons given to the visitors on your site such as “Lucky
visitor number X”, conducting various competitions such as “Best Comment on a
product” or “Best destination experience” or “Funny Videos or Dub smash”.
Goodies always do wonders!!
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Facebook, Twitter, Instagram, Whats app, You tube, Wordpress All are means of creating and growing your audience |
·
Faceless human- A Strict
NO-NO
Put an inviting and smiling photo to which the readers could relate to.
Do more personal interactions and build relationship with your visitors. Always
comment by @<name> so that they don’t feel alienated.
·
Be Specific: Keywords play
the music!
Optimize your social media accounts by adding the crucial keywords
related to your online profile, Sharing the content and connect to the popular
accounts that include those keywords again can do wonder in building your
online presence.
That’s not all that I could offer, but for now, I think it is enough for
a perfect start up and best of luck for all your ventures. Sayonara!